Team – Somax Finance

Meet The Team.

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Mark Pullen

Co-Founder and CEO

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Ian Halliwell

Co-Founder and CRO

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Harinder Sandhu

Partner and Head of Project Management

With 20 years of experience in project delivery, I lead project management teams with a practical, people-first approach.

As Head of Project Management, I apply both Agile and Waterfall methodologies to help teams navigate complexity and deliver meaningful outcomes. I value collaboration, clarity, and creating environments where teams can do their best work.

Aside from work, I'm a big football fan, love watching and playing 5 a side (11 a side is no longer an option!)

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Veronika Zalivska

Partner and Head of Consulting

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Emily Joyce

Partner and Business Development

I’m loud, full of life, and bring plenty of energy into everything I do! I thrive on meeting new people, building real relationships, and delivering good results. Good fit for a Senior Business Development Manager, right?

My career has always been about understanding people, uncovering what they really need, and delivering solutions that make a meaningful impact. I take a consultative approach to finance transformation, making sure the software we implement actually helps organisations achieve their long-term goals.

Outside of work, I’m a foodie, social butterfly, and pug mum. If there’s a live event, a sport match, or a gig happening, I’m there. In the summer, you can usually find me outside with an Aperol spritz in hand.. any time (outside work hours).

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Matin Nassiri

Marketing Executive

I'm not sure, do you usually say HEY! IM MATIN??

I'm Matin. I've been working at SoMax for almost 3 years and have been loving it!

I chose to go into marketing because I had a massive passion for graphic design and social media growth - so a brief chat with Mark and Ian led to a blossoming career!

Outside of work, I absolutely adore rugby. I love watching my local team Clifton Rugby and also do the matchday content for them!

Musical Theatre is a huge passion of mine too, I love watching shows and being part of them!!

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Hayley Moore

Executive Assistant

I’m an experienced Executive Assistant known for supporting the senior team and helping to keep the day-to-day running of the business smooth, efficient, and (most days!) well organised.

Outside of work, I’m a passionate home cook who loves discovering new flavours in the kitchen, curating the perfect playlist, and dancing my way through festivals.

Equal parts focused and joy-seeking, I bring energy, humour, and reliability to everything I do.

Implementation Team.

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Ina Le Roux

Implementation Consultant

I’m Ina le Roux, an Implementation Consultant based in South Africa.

I help businesses implement systems smoothly by focusing on clarity, collaboration, and practical solutions. I enjoy problem‑solving, improving processes, and supporting teams through change.

Outside of work, you’ll usually find me outdoors or spending time with my dogs.